Timeless Mucha: The Magic of Line

Timeless Mucha: The Magic of Line presents the latest scholarship on the poster designs of Alphonse Mucha (1860–1939) and explores his influence on graphic design from Art Nouveau through contemporary visual culture—including psychedelic rock posters, manga, street art, and typography.

Timeless Mucha is organized into three thematic sections. The first two sections focus on Mucha’s artistic development, examining the theoretical basis of Mucha’s style—famously known as "le style Mucha" in fin-de-siècle Paris—and its context. Tracing the artist's footsteps from his youth in Moravia through the 1890s, when he attained fame as a poster artist, the first section highlights a selection of works of art, crafts and books from his own collection. The third section explores visual links between Mucha’s artistic idiom and the styles developed by later generations of artists. While Mucha's style continues to influence today's visual culture, including fashion, animation movies and computer games, this catalog also focuses on a philosophical aspect of Mucha's legacy: the art of message-making.